Let’s not beat around the bush here, we all know there are MANY email marketing programs out there. Personally, I have tried several and as a result there are some that I can recommend over others. But the truth is, email marketing programs all have their own unique features and it’s up to what you’re looking for.
My work as an SEO marketer for small business owners has given me 16+ years of experience creating and conducting Internet marketing campaigns. Email marketing is just one piece of the puzzle when it comes to online marketing but it is an important one.
I like to be as creative as possible for my clients and that can work quite well when it comes to email campaigns. Just think about it, your campaign can use crazy holidays, you can promote a charity, you can offer weekly tips, create clever videos, you can link your services / products to current events, movies, political stories, etc. The list goes on and on.
One of the first questions I ask a new client is “Have you been collecting emails from your clients?”. The answer is often “No”, but if it’s “Yes”, my client often says they haven’t done anything with that list. Don’t let this opportunity pass you up. All small business owners that it’s difficult to get a new client, once you have them, establish an effective relationship with them so that you can reap all the benefits they can offer.
Esther C. Kane
Eckweb Designs, Inc.